Volklore
2026 · 16 min · Czech Republic · Czech
Directed by Viktorie Štěpánová
Volklore weaves Czech folklore traditions with fashion’s milestones, tracing seasons in the rhythm of consumerism.
Volklore is an experimental video essay exploring the transformation of Czech folklore in the age of social media. Set in a simulated digital universe, rituals become marketing tools of fictional influencer Vivi. Traditions merge with fashion cycles and a glossy, commodified aesthetic. Through fabricated chats, ads, and an e-shop, authenticity becomes a product. Can tradition survive without becoming a brand?